Protect clothes with a towel during application. Apply on damp, detangled hair. Use a leave-in conditioner before the color to keep curls moisturized. Divide the hair in sections. Rake a generous amount through each section. Finger coil each curl with a little extra color for more intense results and definition. Scrunch the hair to encourage curls to spring back. Air dry or diffuse, then scrunch again to break the cast. For a more intense pop of color, scrunch in a little more product once the hair is fully dry.