Athleta is a premium brand that focuses on empowering women through versatile, high-performance fitness and lifestyle apparel. The brand is built on the idea that women are stronger together, as highlighted by their “Power of She” campaign. Athleta offers a wide range of clothing, from yoga and running gear to stylish everyday athleisure, all designed to support an active, confident lifestyle. With an emphasis on sustainability, they also provide eco-friendly options across their collections​.