Built on the idea of fantastic design, human-centric ethics, sustainability, and passion, Frugi wants to change the way the world shops for children’s clothes. The brand uses only organic cotton grown by a network of trusted farmers, along with outwear manufactured from recycled plastic bottles. These two examples of the company’s ethos are living proof of its commitment to preserving the planet for future generations. But it’s not just the environment that loves Frugi clothing, the bright and eye-catching designs of their clothes and accessory collections are loved by children and adults alike. The brand’s clothing ranges are instantly recognizable by bold shapes, bright colors, playful characters, and clever designs. Every item from the Frugi range is designed to be fun, comfortable, and practical so that every day is full of color and good moods.